Project type: Editor, Project Manager, Branded Content
Giant Tiger’s Summer Selects campaign showcased that great style doesn’t need a designer price tag, brought to life through a multi-channel branded content program featuring a Chatelaine double-page spread, extended digital article, social content, and a behind-the-scenes video shoot.

Project type: Content Marketing, Brand Management, Editorial Strategy
The challenge: Revive Leafly Canada after it had been dormant for a year and reestablish the brand as the leader in cannabis education, news, and shopping.