At Ashley Writes Inc., I turn complex ideas into content that informs, engages, and inspires action.

With more than a decade of experience in journalism, editorial strategy, and science communication, I help brands, researchers, and organizations tell stories that people understand—and remember. 

Whether it’s building a content marketing strategy, managing an editorial calendar, or developing patient education campaigns, I bring a strategic, creative, and editorially precise approach to every project.

Smart content starts with strategy. I help teams build editorial frameworks that connect messaging with measurable outcomes.

Services include:

• B2B and B2C content strategy

• Editorial calendars and CMS planning

• SEO-driven copy and data-informed audits

• Content marketing campaigns and newsletters

• Ghostwriting, branded storytelling, and copy editing

Why it works:
A strong strategy turns individual pieces into a cohesive story. I help you define your voice, sharpen your message, and create content that supports your goals.

As a journalist, I know how to find—and tell—the story that matters. My reporting spans healthcare, sustainability, and Canada’s legal cannabis industry.

Bylines include:
Chatelaine, Business Insider, Yahoo Lifestyle, National Post, Leafly, Vancouver Sun, and Ottawa Citizen.

Why it works:
Authentic, well-crafted storytelling builds trust. Whether through editorial features or branded journalism, I approach every story with curiosity, empathy, and clarity.

Clear, credible, and compliant writing that makes complex science accessible and engaging.

Services include:

• Patient education materials and health website copy

• Blog posts, feature articles, and case studies

• Clinical protocol summaries and literature reviews

• Abstracts, peer-reviewed articles, and white papers

• Grant proposals and research communications

Why it works:
I translate technical and medical information into content that’s accurate, human, and tailored to its audience—whether clinicians, patients, or the public.

Ashley is an exceptional editor and writer. Her dedication to continuously improving her knowledge of the cannabis plant, health, and policy ensures she is constantly up to date with current trends, science, and information. Ashley has a strong sense of conviction and integrity that guide her thought process, making her a trustworthy and respected voice. She is also well-connected in the industry and has built up a fantastic roster of freelance writers and editors.

~ Rebecca Kelley, Director of Content Strategy, Leafly

"When we needed a communications and media scan to improve our overall marketing strategy, Ashley had great ideas, an excellent presentation and was very helpful in providing insight and advice. Thanks to Ashley' hard work we now have a good understanding and up-to-date information for what we were looking for. I would recommend Ashley unreservedly and I am looking forward to when we can work with her again. Thanks Ashley for your hard work!

- Ivan Ross Vrána, Managing Partner Diplomat Consulting Inc.

"Ashley is a journalist to the core who cares deeply about human and patient rights. Working with her at Leafly was a pleasure as she helmed Canada coverage with wit, grit, and passion that inspired readers and teammates to stand firm on their creative and moral integrity. I look forward to chewing on her future success in the cannabis industry and beyond."

- Calvin Stovall, Journalist & Editor

"I've had the opportunity to utilize Ashley and her content writing skills to produce meaningful content within the cannabis space. Ashley is affordable and accountable and I've been pleased with her process and product. An added bonus is that Ashley has a deep knowledge of the social media landscape which has proved most helpful as it ties back to content considerations and production."

- Jessica Moran, founder JESSCO

"Working with Ashley is always a pleasure. Her enthusiasm and curiosity make for excellent content. She is always open to feedback and has worked on many time-sensitive deadlines for me with ease. She is flexible and just an all-around good human. I have recommended Ashley and her writing to several other organizations because I feel she is a reliable writer, who delivers her work on-time. I will continue to hire Ashley whenever possible. She is a gem."

- Megan Henderson, EIC